12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment project idea can significantly improve a brand name’s attractiveness in the skill market. And the bright side is that it does not constantly require an insane spending plan!

Now is the time to inject some and fun into your recruitment campaigns and shake up those boring, worn-out recruitment techniques that generally begin with posting on job boards (boring).

When your talent group starts producing original, interesting campaign ideas that connect into and reinforce your general recruitment technique, you’ll quickly find how to bring in the best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing fun and appealing ways to attract good prospects to your brand name and make a bigger impact on applicants.

Examples include recruitment through a dating app, using a strange code to crack, hosting meet-ups, or employing the aid of an immersive virtual tour.

– You can establish innovative concepts for your recruitment campaign by assessing the concerns your skill team has now, investigating how other companies hook candidates, or conceptualizing new ideas with your group.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 model car that interviews its own technicians, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After launching your project, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test design templates to improve and automate your employing process.

What is an innovative recruitment campaign?

Recruiters or talent acquisition teams that use original recruitment project concepts, such as video games, crack-the-code tests, AI recruitment bots, or video content, connect directly with the hearts and minds of their target audience.

How do you understand if your organization is utilizing imaginative concepts in your strategy?

Well, has the skill team been using the same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same standard tactics that everybody else utilizes, there’s no chance your brand will stand out in the crowd.

When business communicate with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to bring in the certified individuals they’re searching for. Now, here’s how your team can start doing things differently.

How do companies consider imaginative recruitment campaigns?

It’s not too complex. Let’s stroll through the actions for creating successful, original recruitment marketing.

Step 1: Identify your group’s biggest blockers in getting leading skill.

Step 2: Next, brainstorm ideas or strategies to conquer those difficulties. Here are some suggestions:

– Get motivation from other business already considering of package.
– Put yourself in the shoes of your target audience and consider ways to interact with them in a design and tone that will interest them, such as an animated video.
– Reach out to colleagues to gather ideas from a diverse group.
– Consider what your business values highly in its existing workers.

Step 3: Bring all your ideas together and develop your recruitment campaign technique, consisting of the channels you’ll use to publish it, such as social networks and your professions site.

Step 4: Review your campaign cost and ensure you have the budget you need, or adjust your plan accordingly (keeping in the great things your target market likes).

Step 5: Launch your project and hope your job advert and other project components get prevalent nationwide, worldwide, (and even viral!) attention.

Do we require to outsource specific elements of our recruitment projects?

Possibly. We understand that not all business have the resources to manage every aspect of an innovative job in-house. Because case, you may need to outsource specific components to a firm, such as:

– Designing social media or other digital advertisements
– Creating a video (that doesn’t appear like your nephew stole your mobile phone).
– Creating a complex game or nerdy equation as a recruitment test

Ok, now for the enjoyable things.

To help you win on this new course, we have actually pulled together some genuinely ingenious recruiting concepts below. Companies that came up with some initial or inventive attention grabbers to draw in fantastic candidates.

12 imaginative and motivating recruiting campaign examples

Let’s face it, many organizations require a recruitment procedure transformation. Especially if they wish to draw in young, certified prospects (and the company’s company brand name is as attracting them as a 1970s film).

The following companies (many of which you have actually likely heard of) likewise needed some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior personnel for white-collar work environments.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, recommendations.
Their most initial campaign idea was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the show’s season finale. It may not have actually included at any big global marketing celebration, however it sure got people talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe professions like the army is ending up being more difficult.
Recruitment method: Using pop-culture referrals to bring in a broad variety of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is special because it utilizes the principles of great advertising or copywriting by interesting what is essential to its particular target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely underestimated and is likewise experiencing a fast increase in demand post-pandemic.
Recruitment method: Using psychological and aspirational messaging to draw in individuals whose values line up with the company’s function.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is typically incredibly under-appreciated definitely requires some additional imaginative juice. Home Instead decided to utilize the services of an expert firm for this project to revitalize their brand name and hook precisely the ideal type of individuals.

The firm created incredibly emotive recruiting videos for this specific niche industry, which 100% struck the mark with their „can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a difficult job.
Recruitment technique: Using a major innovation trend to join the discussion and increase their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly original project run by the Swedish furniture producer IKEA. To attract talent that considers of the box, they welcomed potential prospects for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor shortages in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work prospects seeking to begin their professions in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertisement campaign covering social media, digital display screen advertisements, radio, and press protection.
These guys are helping to fill a significant pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The market has actually regained 6.9 million tasks because April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes potential newbies knowledgeable about the huge variety of advantages readily available with a profession in hospitality and uses reviews from existing employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to draw in 1,000 brand-new staff members over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who want to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s certainly another imaginative recruitment campaign that the software application business, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their unique idea aligned well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their ingenious thinking has helped them satisfy their Australian and worldwide consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and lack of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) initiative to help in reducing working with predispositions by refreshing their out-of-date recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment method: Targeting an extremely specific talent segment – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another campaign that’s considering of package. After stumbling upon a fascinating market insight that „around 78% of British parents aged 45 and over desire to take on a brand-new challenge once their kids fly the nest”, EasyJet crafted a recruitment project targeting this specific skill swimming pool.

Filling the crew shortages with prospects who are over 45, whose kids have finally flown the nest, and who are now looking for a brand-new profession experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a distinguished worldwide motor program and developing the brand name as an emerging hub for automobile software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign technique on its head for sure! The group incorporated AI into the automobile’s pedestrian speech technology and automobile link system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment method: Using an innovative, gamified approach to engage passive candidates & using a totally free gift.
Tactics: Skills test was promoted on social media platforms

Our sibling company, Toggl Track, desired to hire an SEO supervisor and idea of a fun project that ‘d be a win-win situation for all. We developed a skills test difficulty and promoted it across social media, offering a totally free t-shirt to applicants who achieved high ratings.

Reaching passive prospects while spreading out the word about our brand name to other skilled employees worldwide-it does not get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and school recruiting visual properties

Walmart’s massive skill acquisition campaign was produced by Nexus and assisted offer the brand name a much-needed facelift (since the merchant may not have been top of many prospects’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to accomplish?

Problem: Attracting young recruits in the middle of a labor shortage.
Recruitment strategy: referall.us Tapping into a growing interest amongst youths in home restoration and crafting an engaging worth proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that provides remodelling stops working recreated as artworks, out-of-home, web, and social media material

Intending to recruit some 5,000 individuals in a year amidst extraordinary labor lacks, Lowe’s Canada was dealing with the significant difficulty of drawing in younger workers. Partnering with an imaginative firm, the brand name designed a recruitment project concentrating on opportunities for growth and learning within its network.

They have actually likewise discovered that 88% of Gen Z students want to work for companies who provide access to training and growth chances.

Training is a concern for us, so we make certain to offer thorough training to everyone who joins our teams. Operating in one of our shops is a fantastic opportunity for people to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand name launched a campaign and exhibition that builds on the desire to find out by showing engaging examples of remodelling failures that young people can avoid by working and learning at one of the brand name’s stores. Each of the exhibitions had a QR code for using directly for the various open positions.

Thinking of your next original recruitment campaign method?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those innovative business to approach prospects.

Whatever the function, from getting up the best engineers to roping in the world’s biggest salesmen, your recruitment marketing efforts make sure to strike their hearts and minds if you use your imagination!

One easy method to include shimmer to your next recruitment project while making it enjoyable and engaging for you and prospective candidates is to start with abilities tests. And, no, you don’t have to create tests from scratch. Our test library is teeming with role-specific concerns established by the specialists.

Bid farewell to inappropriate candidates and the hours lost screening CVs. Create a totally free Toggl Hire account today to see just how basic, enjoyable, and fair hiring can be.

Juste likes investigating through writing. A copywriter by trade, she invested the last 10 years in start-ups, telling stories and structure marketing teams. She works at Toggl Hire and blogs about how companies can hire really great people.