6 Brilliant Recruitment Marketing Campaigns

to feel linked to your brand name and sense that companies understand them as people. So how can employers stick out from the crowd? Employers should be proactive in their technique to bring in prospects, and recruitment marketing is the service

Recruitment marketing is a fairly brand-new way to bring in candidates, both passive and active, employment to your business. It includes embracing the exact same principals and methods used by marketing to attract candidates and increase brand name awareness. Some examples of marketing practises now being made use of by HR groups include: list building, SEO, guerrilla marketing, social advertising, personalised prospect journey and content production.

According to SHRM, companies that include recruitment marketing into their hiring method can produce 3 times more candidate leads than those who don’t – leading a 100% higher close rate on applicants. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can conserve business up to 40% on total talent expenses. On top of these savings, recruitment marketing enhances employer brand and draws in an estimated 50% more certified prospects.

It’s extraordinary to see how a deep understanding of your prospects can cause projects that inspire them to do something about it. We’ve assembled a list of 6 of our favourite innovative recruitment campaigns that you can take motivation from for your next recruitment marketing campaign. These campaigns pressed the borders of standard task ads, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most experienced salesmen in business, Ogilvy, among the worlds most prominent advertising companies, ran an innovative recruitment project to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in mix with their YouTube channel. Here they welcomed the prospective prospects to film themselves offering a brick. The reward? A three month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

A great benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard approach of recruitment marketing projects.

They are an excellent way to draw in enthusiastic candidates as well as functioning as an initial screening test. Companies might ask candidates to fix puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 perplexing billboard. This marketing project was a terrific success for Google and earned high praise online within mathematical and engineering forums – even before Google was known as the brains behind the operation.

The billboard, put in Silicon Valley, provided a complicated mathematical formula to passers-by and challenged those who believed they were clever adequate to fix it. Once resolved, the equation exposed a website URL (www.7427466391.com) that the solver need to check out.

Those wise adequate to resolve the signboard puzzle were provided one last puzzle once on the site.

Successful prospects got the message:
„Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re happy you’re here. One thing we discovered while developing Google is that it’s simpler to find what you’re looking for if it comes searching for you. What we’re searching for are the finest engineers on the planet. And here you are.”

The billboard was an engaging method to attract some of the smartest minds to Google. Google grouped this candidate swimming pool into enthusiastic ‘issue solvers’ – an extremely well-regarded skill at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the job of hiring 100 staff members. To fill this high number of positions, they needed to think big. IKEA’s outside the box thinking caused a great „inside package” option.

IKEA chose to target those who they knew currently liked IKEA by putting ‘career instructions’ inside package of IKEA items for customers to discover upon opening their item. The guidelines mirrored their popular assembly directions, advising consumers on how to „assemble your future”.

The campaign was a substantial success, and clients loved it. Countless clients applied, and IKEA employed 280

workers who admired the IKEA brand name. The factor for the success of the project was not simply down to its imagination however likewise because it spoke to IKEA’s existing brand name ambassadors, their consumers. Many recruitment messages can get lost in the noise online and in-store. The shipment of this recruitment campaign effectively connected with candidates in a personalised way, in their own homes simply as they’re concentrated on assembling their new furnishings.

Volkswagen: A Covert Message

When Volkswagen needed to hire skilled mechanics, they carefully thought about where this target market hung out so that they could communicate their recruitment message efficiently.

Volkswagen picked an apparent but uncommon positioning, the undercarriage of vehicles in need of repair. Volkswagen intentionally distributed faulty vehicles with the message concealed underneath to service centres across Germany in anticipation of bring in experienced staff members.

Volkswagens campaign was a terrific success, employment and they worked with numerous skilled mechanics while authenticating themselves as an ingenious and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and employment Company were aiming to bring in enthusiastic students to their business. They reached trainees by going to the one place ensured to have students around, campuses at numerous Swiss universities.

McKinsey provided pencils with comically lengthened erasers. Printed on the side of the pencil was a message that read „We’re looking for students who aren’t satisfied with just any service. www.McKinsey.ch.”

The campaign’s aim was to pre-filter applicants by attracting those that aren’t satisfied with simply any option and wonder innovators. The pencil twisted the guidelines of marketing, and it’s simple message resonated with many, leading to top quality graduate hires at McKinsey.

Much like this pencil, recruitment marketing campaigns do not need to be costly, and business can state a lot in just a basic statement.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing properly. Their careers page has 1.2 million likes, and employment they release content two times a day – sometimes more. They share material that potential employees can relate to and feel influenced by, such as private employees achievements, days in the life of a worker and general everyday updates from throughout the Marriott network.

Marriott wishes to communicate a sense of personalisation with their professions page so that possible staff members can build a real connection with the brand name. They attain this by enabling called workers to address any questions on the careers page from the company profile. Marriot also uses a chat service to those aiming to find out more about life at the business and suggestions on how they can effectively look for a position.

Marriotts method reveals you do not need extraordinary out of the box believing to link with prospects. There are a myriad of ways your business can approach your recruitment project. Marriott’s strategy is simple, and any business can emulate this method and achieve the exact same success. Have a designated location where you share insights on life at your business and employment most significantly, listen to prospective prospects and respond to their concerns quickly and efficiently.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate candidates, employment sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your prospects have the very best experience possible and you have time to concentrate on what matters, your people. Find out more about us here.